Truvativ 

Truvativ was founded in 1997 by Micki Kozuschek with a focus on producing high-quality mountain biking components for both OEM markets and consumers. Committed to innovation, Truvativ developed products that enhance performance and durability for riders pushing their limits. In 2004, SRAM acquired Truvativ, adding cranks, bottom brackets, handlebars, stems, pedals, seatposts, and chain retention systems to its lineup. This acquisition enabled SRAM to offer a complete drivetrain, leading to the release of its first branded road groupsets the following year. Product development for cranksets and bottom brackets continued in San Luis Obispo, California.