SRAM has been revolutionizing cycling components since 1987, starting with the innovative Grip Shift shifter. What began as a small operation in a Chicago warehouse has grown into a global leader in drivetrain technology, suspension, braking, and performance cycling accessories. Through acquisitions of industry pioneers like RockShox, Avid, Zipp, and Quarq, SRAM has consistently expanded its product offerings, delivering cutting-edge technology such as wireless electronic shifting, wide-range 1x drivetrains, and power meter integration. With a relentless commitment to innovation and performance, SRAM continues to shape the future of cycling for riders worldwide.
