Clif

Clif Bar was founded in 1992 by Gary Erickson after a 175-mile bike ride inspired him to create a better-tasting energy bar. Following months of experimentation in his mother’s kitchen, he developed the first Clif Bar, named after his father, Clifford, who introduced him to outdoor adventures. The brand quickly gained popularity among cyclists and outdoor enthusiasts, leading to rapid growth and expansion. Committed to sustainability, Clif Bar built its business around five key aspirations: Sustaining Our Business, Brands, People, Community, and the Planet. In 2022, Mondelez International acquired Clif Bar & Company for $2.9 billion.