Challenge

Challenge is a family-run brand specializing in handmade performance tires for cyclists. Since its founding in 2000, the company has been dedicated to crafting high-end tires using the finest natural rubbers, silk, cotton, polyester, and latex. Challenge produces tubular and clincher tires in its own factory in Thailand, benefiting from direct access to premium materials. The brand has built a reputation for innovation and quality across road, gravel, cyclocross, and MTB disciplines. With roots in Italy and operations in Switzerland, the U.S., and Thailand, Challenge is now distributed in approximately 40 countries worldwide.