RockShox ZEB Front Fenders

RockShox was founded by Paul Turner in 1989 in Asheville, North Carolina, and later moved to California after Steve and Deborah Simons joined as partners. Turner, with a background in motocross and suspension design, collaborated with Simons, an experienced suspension innovator, to develop the first suspension forks for mountain bikes. The RS-1, RockShox’s first fork, was introduced in 1990, with professional rider Greg Herbold helping to establish its reputation. The company saw rapid growth, going public in 1996 with a dominant market share. However, increasing competition and financial challenges led to production shifts and cost-cutting measures. By 2002, RockShox defaulted on a loan, leading to its acquisition by SRAM, which relocated manufacturing to Taiwan while maintaining a test facility in Colorado Springs